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Branded residences are rapidly reshaping the UAE’s luxury real estate market, delivering higher price premiums, strong investor demand, and a robust development pipeline across Dubai, Abu Dhabi, and Ras Al Khaimah, according to CBRE.
Key Highlights:
- Branded residences rank among the fastest-growing segments in the UAE’s luxury property market.
- Dubai recorded a 26% year-on-year rise in branded residence transactions in the first nine months of 2025.
- Over 7,700 branded units were sold in Dubai, with total value nearing AED 50 billion.
- Buyers in Dubai pay average premiums of around 64% compared to non-branded homes.
- Abu Dhabi saw a 126% year-on-year increase in branded residence transactions, driven by scarcity and exclusivity.
- Premiums in the capital average about 87%, supported by cultural and leisure-led developments.
- Ras Al Khaimah is emerging as the UAE’s fastest-growing branded residences market, led by Al Marjan Island.
- Branded units are expected to form more than half of Al Marjan Island’s new supply by 2030.
- Wealth migration, rising tourism, and strong macroeconomic fundamentals continue to support demand.
- Global lifestyle, hospitality, and automotive brands are expanding their presence across UAE projects.
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