Branded residences are emerging as one of the UAE’s fastest-growing real estate segments, with Dubai, Abu Dhabi and Ras Al Khaimah driving strong demand from global investors and wealth migrants, according to a new CBRE Middle East report.
Key Highlights:
- Branded residences are gaining momentum as a preferred asset class for high-net-worth individuals and globally mobile investors
- Strong economic fundamentals and international wealth migration continue to support demand across the UAE
- GDP growth in the UAE is forecast at 5.3% in 2025, reinforcing confidence in premium real estate investments
- The “Everyday Millionaire” (EMILLI) segment is increasingly entering the branded residences market
- Dubai recorded a 26% rise in branded residence transactions and a 51% increase in value in the first nine months of 2025
- Buyers in Dubai pay an average premium of 64% for branded units compared to non-branded homes
- Over 31,000 branded units are planned for delivery in Dubai by 2030
- Abu Dhabi saw a 126% year-on-year increase in branded residence transaction volumes in 2025
- Branded homes in Abu Dhabi command an average premium of 87%, supported by limited supply
- Ras Al Khaimah is rapidly transforming into a luxury destination, driven by tourism growth and flagship developments such as Wynn Al Marjan Island
- Non-hospitality branded residences are gaining prominence, reflecting a maturing and diversified market
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