What’s New at Dubai Summer Surprises 2025? Discover Flash Sales, Concerts & More!

Thursday, 19 June 2025

Dubai is once again turning up the heat — not just with temperatures, but with the most exciting edition yet of Dubai Summer Surprises (DSS). Running from June 27 to August 31, 2025, this 66-day festival is set to be a retail and entertainment extravaganza, reimagined with a dynamic, three-phase format that promises fresh deals, live performances, gourmet experiences, and unbeatable travel perks.

Table of Contents

• A New Shopping Experience: 3 Mega Phases
• Flash Sales & Daily Surprises
• Dining Deals & Hotel Staycations
• Live Shows & Celebrity Performances
• Family Fun with Modesh & Dana
• Why You Shouldn’t Miss DSS 2025
• Frequently asked questions

A New Shopping Experience: 3 Mega Phases

This year’s DSS brings a game-changing retail structure, divided into three distinct promotional phases:

• Summer Holiday Offers (June 27 – July 17):
  Ideal for early summer shoppers and families kicking off vacation season.
• Great Dubai Summer Sale (July 18 – August 10):
  A mid-season shopping bonanza featuring deep discounts across major fashion, electronics, beauty, and lifestyle brands.
• Back to School Deals (August 11 – August 31):
  Perfect timing for parents looking for school supplies, uniforms, gadgets, and more.

Each phase delivers exclusive mall-wide activations, brand-driven campaigns, and limited-time promotions—so no matter when you shop, you’re guaranteed to find something exciting.

Flash Sales & Daily Surprises

Returning crowd favorites like flash sales, the 12-Hour Sale, and Daily Surprises keep the thrill alive every single day. Expect pop-up deals, raffle draws, and interactive events across Dubai’s top malls. Whether you’re after fashion finds or tech steals, DSS 2025 will keep you checking your favorite stores every day.

Dining Deals & Hotel Staycations

DSS 2025 isn’t just about shopping—it’s also a celebration of Dubai’s vibrant food scene. From July 4 to July 12, Summer Restaurant Week will feature curated menus and discounted meals at some of the city’s best-loved eateries. It’s a great way to explore Dubai’s global cuisines without breaking the bank.

Looking for a mini escape? Enjoy special staycation packages at top hotels and resorts across the city. Many offers also include bundle deals with theme parks, indoor attractions, and family-friendly hotspots.

Live Shows & Celebrity Performances

Expect an unforgettable entertainment lineup featuring international stars and regional icons. The Opening Weekend kicks off with:

• Banah live at Jumeirah Zabeel Saray (June 27)
• Adnan Sami at Coca-Cola Arena (June 29)

And that’s just the start.

Highlights from the DSS concert series include:

• Adonis at Dubai Opera (July 3)
• Beat The Heat DXB at Dubai World Trade Centre (July 4–13), with artists like Tul8te and Almas
• Shreya Ghoshal live in concert (July 19)
• Made in Kuwaiti theatrical production at Dubai Opera (Aug 29–30)

Family Fun with Modesh & Dana

For the little ones, beloved mascots Modesh and Dana will return with interactive zones, live shows, and meet-and-greet opportunities. Perfect for keeping the whole family entertained during the school holidays.

Why You Shouldn’t Miss DSS 2025

From big savings and daily deals to world-class entertainment and culinary indulgence, DSS 2025 is shaping up to be the ultimate summer experience in Dubai. Whether you’re a resident or a tourist, this is your chance to experience the city at its most vibrant, value-packed best.

Keep an eye out for updates as more concerts, activations, and deals are revealed in the coming weeks.

Mark your calendar: DSS 2025 starts June 27! Let the surprises begin.