UAE Launches AI-Driven ‘Ask Data’ Project at GITEX Global 2025

Friday, 17 October 2025

The UAE Ministry of Human Resources and Emiratisation (MoHRE) unveiled its innovative ‘Ask Data’ project at GITEX Global 2025, demonstrating how artificial intelligence is transforming government services and institutional performance.

The AI-driven platform empowers MoHRE employees to seamlessly access and explore data, providing instant insights and integration guidance across more than 100 electronic integrations with over 60 federal, local, and private entities. This cutting-edge system supports data-driven decision-making, enhances operational efficiency, and strengthens service delivery for the UAE’s labour market.

Reeham Al Mutawa, Data Management Director at MoHRE, highlighted that the project aligns with the UAE’s Digital Government vision and Zero Government Bureaucracy Programme, representing a major step forward in digital transformation, smart governance, and employee empowerment.

As part of MoHRE’s pavilion at GITEX Global 2025, ‘Ask Data’ is one of six pioneering initiatives showcasing the UAE’s commitment to innovation, AI adoption, and world-class government services.

Key Highlights:

  • MoHRE unveils AI-powered ‘Ask Data’ project at GITEX Global 2025.
  • Platform provides instant access to integration data from 100+ systems across 60+ entities.
  • Supports data-driven decision-making and enhances operational efficiency.
  • Aligns with UAE Digital Government vision and Zero Government Bureaucracy Programme.
  • Improves employee experience and strengthens service delivery.
  • Demonstrates AI-driven smart governance and institutional innovation.
  • One of six pioneering initiatives presented at MoHRE’s pavilion.