Sobha Realty Launches Ultra-Luxury Privy Collection with 71-Storey Tower in Hartland II
Monday, 21 July 2025
Sobha Realty has introduced the Privy Collection, its new ultra-luxury residential line, with the launch of ‘The S at Sobha Hartland II’, the tallest and final tower in the Hartland II masterplan. The 71-storey tower features exclusive homes tailored for global elites, embodying the brand’s ‘Art of Sublime’ design philosophy.
Key Highlights:
- New Launch: Sobha Realty unveils Privy Collection, a line of ultra-luxury residences.
- Flagship Tower: Launch includes ‘The S at Sobha Hartland II’, the tallest and final tower in the Hartland II community.
- Tower Features:
- 71 storeys
- Two residences per floor for maximum privacy and space
- Design Concept: Embodies ‘The Art of Sublime’ design philosophy, targeting global high-net-worth individuals.
- Target Audience: Aimed at international elites seeking architectural excellence and exclusive living.
- Location: Strategically located in Sobha Hartland II, Dubai—a growing luxury residential hub.
