Dubai Summer Surprises 2025 Kicks Off!
Tuesday, 8 July 2025
Dubai Summer Surprises (DSS) is back for its 28th edition, running from June 27 to August 31, 2025—and it’s bigger and better than ever! Organised by the Dubai Festivals and Retail Establishment (DFRE), this 66-day extravaganza promises a summer packed with epic shopping deals, thrilling entertainment, and family-friendly experiences all across the city.
Whether you’re a bargain hunter, foodie, music lover, or simply looking for exciting ways to beat the heat, DSS 2025 has something in store for everyone.
Table of Contents
- What’s Hot This Summer? DSS 2025 Highlights
- Opening Weekend Events You Can’t Miss
- Shop & Win Big This DSS
- Eat, Chill & Enjoy – Themed Dining & Entertainment
- The Ultimate Shopping Season
- Family Fun with Modesh & Dana
- Frequently asked questions
What’s Hot This Summer? DSS 2025 Highlights
- 66 days of fun: From shopping festivals to celebrity performances, DSS transforms Dubai into a non-stop celebration.
- Over 3,000 outlets & 800 brands: Massive discounts up to 75% at top retailers across the city.
- Family-first activities: Meet iconic characters like Modesh and Dana, experience themed pop-ups, and join in the giveaways.
- Exciting raffles & prizes: Win luxury cars, cash prizes, gold bars, and more just by shopping!
Opening Weekend Events You Can’t Miss
Free Concerts & Roaming Entertainment
- June 27 @ Dubai Festival City Mall: Catch America’s Got Talent stars Sabrina and Arab pop artist Reina Khoury.
- June 28 @ City Centre Mirdif: Live acts include Jadal, Noel Kharman, Al Shami, and Abri & the Band.
Live Performances
- Jazziyat feat. Banah at Dubai Opera (June 27) – From AED 132
- Miami Band & Mutref Al Mutref at Coca-Cola Arena (June 28) – From AED 150
- Adele Tribute Show at QE2 Theatre (June 27 & 28) – From AED 120
- We Call It Ballet at Zabeel Theatre (June 28) – From AED 139
- Adonis Live at Dubai Opera (July 3) – From AED 175
Comedy Nights
- Atul Khatri (June 27) – AED 119
- Jeeveshu Ahluwalia (June 29) – AED 130
- Pinoy Comedy Mixtape (June 29) – AED 125
Sports & Retail
- Indoor Run @ Dubai Hills Mall (June 28): Distances from 1km to 10km. Registration starts AED 50.
- Interiors Warehouse Sale (June 28 – July 5): Premium furniture at unbeatable prices at DWTC.
Shop & Win Big This DSS
- Mercato Mall & Town Centre Jumeirah: Spend AED 200 for a chance to win AED 10,000 weekly or a Jetour T1 SUV.
- Dubai Jewellery Group: Up to 70% off, gold raffles, and exclusive Visa cashback offers.
- Dubai Festival City Mall: Spend AED 300+ to win a Polestar 4 LRSM or weekly instant prizes.
- Majid Al Futtaim Malls: Win 1 million SHARE points (worth AED 100,000) just by shopping and scanning.
- Dubai Outlet Mall: Spend AED 200+ and win a brand-new SOUEAST S06 car.
- Tickit App: Win AED 10,000 by earning and redeeming points across participating outlets.
Eat, Chill & Enjoy – Themed Dining & Entertainment
Jurassic Café by VOX Cinemas (until July 23): Dino-themed menus, interactive fun, and family photo ops at Mall of the Emirates.
The Messi Experience (until August 31): Dive into the football legend’s world with challenges, games, and exclusive merch at Dubai Festival City Mall.
DSS Entertainer Pass (AED 195): Unlock over 7,500 BOGO offers on hotels, attractions, spas, dining, and more citywide.
Summer at City Walk (July 1 – Aug 31): Enjoy live music, talabat dine-out deals, retail pop-ups, and a basketball zone.
The Beach, JBR (July 1 – Aug 31): Exclusive talabat app offers, luxury dining rewards, and a chance to win AED 50,000 with TICKIT.
The Ultimate Shopping Season
Dubai’s top malls and retail hubs are hosting three themed shopping seasons, keeping every week fresh with surprises. Participating malls include:
- Mall of the Emirates
- City Centre Malls
- Dubai Festival City Mall
- Ibn Battuta Mall
- Dubai Outlet Mall
- Mercato Mall and more!
Family Fun with Modesh & Dana
Catch Dubai’s favourite mascots, Modesh & Dana, in a series of surprise appearances and meet-and-greets:
- June 28: Ibn Battuta Mall
- June 29: Dubai Outlet Mall
Expect giveaways, photo booths, and fun activities for kids of all ages.
Dubai Summer Surprises isn’t just a sale—it’s a full-on celebration of summer with mega prizes, cultural performances, celebrity acts, shopping galore, and unforgettable memories with friends and family. Whether you’re visiting or a long-time resident, DSS 2025 is your ticket to the hottest summer in town.
Frequently Asked Questions (FAQs)
When is Dubai Summer Surprises 2025 happening?
Dubai Summer Surprises 2025 runs from 27th June to 31st August 2025.
What is Dubai Summer Surprises (DSS)?
Dubai Summer Surprises is an annual summer shopping and entertainment festival organised by the Dubai Festivals and Retail Establishment (DFRE). It features massive retail discounts, raffles, live concerts, family fun, dining deals, and citywide events over 66 days.
Do I need tickets to attend DSS events?
Many events, including mall concerts and roaming performances, are free to attend. However, some live shows and comedy acts require ticket purchases, which can be booked through platforms like Dubai Calendar, Platinumlist, and at the venues.
What kind of discounts can I expect?
Expect discounts ranging from 25% to 75% across more than 800 brands at over 3,500 outlets. Retailers offer limited-time deals, flash sales, and buy-one-get-one-free offers citywide.
Are there any DSS mobile apps or reward programs I should use?
Yes! Download and use the following to earn points, scan receipts, and win prizes:
- SHARE app (Majid Al Futtaim)
- Tickit Rewards App
- DSS Entertainer App for over 7,500 buy-one-get-one deals
Are there any food offers or dining deals during DSS?
Yes, many restaurants offer dine-in discounts, BOGO meal deals, and exclusive offers via the DSS Entertainer app and talabat promotions at City Walk and The Beach, JBR.
How can I enter DSS raffles?
Most raffles require a minimum spend (usually AED 200–AED 300) at participating outlets. Be sure to keep your receipts and follow the specific entry instructions (e.g., scanning via apps or submitting at info desks).
Who can I contact for more information?
Visit the official Dubai Calendar or Visit Dubai websites, or check with customer service desks at participating malls for event-specific details and raffle rules.
