Gulf Homebuyers Embrace Sustainable Living, Willing to Pay 7% Premium for Green Homes: PwC
Friday, 21 November 2025
A new PwC Middle East study reveals that homebuyers in Saudi Arabia and the UAE are increasingly prioritising sustainability, with buyers willing to pay a 7% premium for eco-friendly homes. The growing interest highlights how green design, energy savings, and long-term value have become essential features in the region’s real estate market.
Key Highlights:
- Homebuyers in Saudi Arabia and the UAE are ready to pay an average 7% premium for properties with sustainable features.
- Properties with visible sustainability certifications and eco-labels enjoy enhanced buyer trust and stronger demand.
- Energy savings (45%), environmental benefits (44%), and long-term value appreciation (43%) are top motivators for choosing green homes.
- Green finance boosts willingness to pay by 9.6%, highlighting the role of accessible financing in encouraging sustainable choices.
- Sustainability is evolving into a standard expectation, shaping purchasing decisions across the Gulf.
- Rapid population growth in Saudi Arabia and the UAE reinforces the importance of energy-efficient, climate-ready communities.
- Experts highlight a growing shift toward resilient, low-carbon, and lifestyle-focused housing solutions.
- Developers integrating sustainability enjoy higher valuations, stronger market appeal, and enhanced brand reputation.
- The shift toward green housing aligns with national climate goals and rising consumer expectations across the GCC.
