Arada Launches First London Residential Project with 100 Avenue Road in Swiss Cottage
Thursday, 18 June 2026
UAE-based developer Arada has entered the London property market with the pre-launch of 100 Avenue Road, a premium 172-apartment residential development in Swiss Cottage. Scheduled for completion in Q4 2028, the project strengthens Arada’s international growth strategy and marks a significant milestone following its acquisition of Regal and the launch of Arada London.
Key Highlights
- Arada has commenced the pre-launch of 100 Avenue Road, its first residential development in London
- The project is located in the prestigious Swiss Cottage area of North West London
- The development will feature 172 residences, including Manhattan, one-, two-, and three-bedroom apartments
- Construction is already underway, with completion targeted for Q4 2028
- The project is being delivered through Arada London, the rebranded platform following Arada’s acquisition of Regal in 2025
- Residents will benefit from direct connectivity via Swiss Cottage Underground Station, providing convenient access across London
- The development is positioned near renowned destinations including Regent’s Park, Hampstead Heath, Primrose Hill, and Lord’s Cricket Ground
- Homes will range from approximately 422 to 957 square feet, each featuring a private balcony and city views
- Premium interior finishes include herringbone oak flooring, underfloor heating, designer kitchens, stone worktops, integrated appliances, and luxury bathroom fittings
- Residents will enjoy world-class amenities including:
- Swimming pool and vitality spa
- Sauna and steam room
- Fully equipped fitness centre
- Reformer Pilates studio
- Private cinema
- Residents’ lounge and library
- Virtual golf simulator
- 24-hour concierge services
- The project combines Arada’s lifestyle-focused development philosophy with extensive London development expertise
- Arada London currently has a development pipeline exceeding 17,000 homes across the UK capital
