Dubai’s Ultra-Luxury Market Evolves as fäm Properties Unveils AED 3 Billion Ready-Built Collection
Thursday, 13 November 2025
Dubai’s luxury real estate scene reaches new heights with the launch of Nordic by fäm, a pioneering AED 3 billion portfolio of ready-built mansions and villas. Designed with Scandinavian-inspired minimalism and masterful craftsmanship, the collection introduces a fresh approach to luxury living in Dubai’s most prestigious neighborhoods.
Key Highlights:
- AED 3 Billion Ultra-Luxury Collection: fäm Properties has launched Nordic by fäm, a premium collection of ready-built villas and mansions across Al Wasl District and Meydan, reshaping Dubai’s high-end real estate landscape.
- Ready-Built Approach: Unlike traditional off-plan projects, each property is completed before being listed for sale, allowing buyers to experience the finished product — redefining transparency and quality in luxury property transactions.
- Scandinavian-Inspired Design: The collection celebrates simplicity, craftsmanship, and natural materials, offering minimalist architecture and serene interiors that blend light, openness, and privacy for a timeless living experience.
- Rising Ultra-Luxury Market: Dubai’s premium property launches have surpassed AED 140 billion over the past five years, reflecting surging global investor confidence and continued demand for exceptional homes.
- Surge in High-Value Sales: Villa transactions above AED 40 million have risen from 27 in 2020 to 242 in 2024, with total values increasing from AED 0.89 billion to nearly AED 16 billion, underscoring robust market momentum.
- Flagship Projects: The highlight of the collection — a 35,000 sq. ft. mansion set for completion in December 2026 — is projected to list for AED 275 million, marking one of Dubai’s most exclusive residential offerings.
- Bespoke Homes, No Replicas: Each residence is individually designed, ensuring distinct architecture and unique floorplans. “Ultra-modern minimalism is the future of luxury,” said Firas Al Msaddi, CEO of fäm Properties.
- Previous Successes: Two Al Wasl villas sold last year for AED 61.5 million and AED 76 million, while a third — a 21,000 sq. ft. villa featuring a private cinema, spa, and gym — is now on the market for around AED 98 million.
- Market Vision: Al Msaddi emphasized that Nordic by fäm represents a new definition of luxury, focused on authenticity, quality, and timeless design that “lets the homes speak for themselves.”
