Binghatti unveils $8.2bn Mercedes-Benz branded mega project in Dubai

Wednesday, 24 December 2025

Dubai-based Binghatti Developers has announced a landmark $8.2 billion Mercedes-Benz branded masterplanned community in Meydan, reinforcing the city’s growing appeal for ultra-premium branded living.

Key Highlights:

The project, named Mercedes-Benz Places – Binghatti City, is valued at Dh30 billion ($8.2bn).
Spread across 10 million sq ft, it marks Binghatti’s first masterplanned community.
Development will include luxury residences, cultural districts, retail boulevards, parks, and wellness zones.
Official launch scheduled for January 14, 2026.
Designed as a self-sustained “city within a city” with walkable urban living.
Builds on the success of the earlier Mercedes-Benz Places Downtown Dubai project.
Dubai remains the world’s busiest $10m+ home market, driven by global wealth inflows.
Branded residences in the UAE typically command 25%–50% premium over non-branded homes.
Project aligns with rising demand from high-net-worth individuals and global investors.