Al Jurf, nestled between Dubai and Abu Dhabi along Sheikh Zayed Road, is fast becoming one of the UAE’s most sought-after coastal addresses. With a natural reserve backdrop, soaring property values, and the launch of Jacob & Co. Beachfront Living by Ohana, Al Jurf is reshaping luxury real estate and beachfront investment in the capital.
Key Highlights:
- Strategic Location:
- Positioned along Sheikh Zayed Road, offering easy access to Dubai and Abu Dhabi
- Minutes from Palm Jebel Ali, Al Maktoum International Airport, Zayed International Airport, and Disneyland Abu Dhabi
- Strong Market Fundamentals (2025):
- Residential prices in Abu Dhabi up 7.2% annually (ValuStrat Q1 2025)
- Villa prices rose 9.7%, apartments 4.5%
- Dh25.3B total real estate transaction value in Q1 2025 (ADREC)
- Luxury transactions above Dh10M dominate Dh6.3B in deals
- Rental yields: 8.3% (apartments), 6.7% (villas)
- Luxury Development Spotlight:
- Jacob & Co. Beachfront Living by Ohana launched in Al Jurf
- 457 premium residences: apartments, penthouses, sky mansions, beachfront villas
- Features: private beach access, sea views, and Jacob & Co. design ethos
- Combines nature, exclusivity, and investment appeal
- Rising Demand for Branded Residences:
- Abu Dhabi sees 4x increase in branded residential launches in 2025
- High-end brands (Jacob & Co., Elie Saab) influencing buyer trends and price premiums
- Developer Insight:
- Ohana CEO: “Al Jurf offers long-term value with limited new supply”
- COO: “Today’s buyers want place-based, nature-integrated living”
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