Sobha Realty Unveils “The Mirage” at Sobha Central Following AED 3.5 Billion Sales Milestone

Thursday, 13 November 2025

Sobha Realty, Dubai’s premier luxury developer, has announced The Mirage at Sobha Central, marking the next chapter in its landmark Sheikh Zayed Road development. Following record-breaking sales of over AED 3.5 billion and more than 1,500 units sold earlier this year, this new tower reinforces Sobha’s reputation for design excellence, innovation, and luxury living.

Key Highlights:

• Project: The Mirage — the newest addition to Sobha Central, Dubai’s dynamic mixed-use master community.
• Sales Milestone: Over 1,500 units sold at Sobha Central, totaling AED 3.5 billion in value.
• New Tower Features:
  • 677 contemporary homes designed with Sobha’s “Art of Detail” philosophy.
  • Seamless connectivity to the wider Sobha Central masterplan.
• Master Development Overview:
  • 1 million sq. ft. community on Sheikh Zayed Road.
  • 250,000 sq. ft. of open green spaces and landscaped courtyards.
  • 175,000 sq. ft. of premium office spaces.
  • 160,000 sq. ft. of retail, dining, and entertainment zones including an integrated shopping mall.
  • Dual-lane access offering smooth connectivity to Sheikh Zayed Road.
• Investor Appeal:
  • Strong international interest — 26% Indian, 15% European, 8% American, 6% Turkish, 4% Iranian, and more.
  • Reflects Dubai’s continued growth as a global investment and lifestyle hub.
• Location Advantage:
  • Prime Sheikh Zayed Road address with easy access to Dubai Marina, JBR, and major commercial districts.
  • Promises strong long-term capital appreciation.
• Vision:
  • A future-ready, integrated lifestyle destination where luxury, business, and leisure thrive together.
  • Reinforces Sobha Realty’s position as a leader in mixed-use luxury development in Dubai.