MENA Ranks Second Globally in Wellness Real Estate Growth, Surpassing Europe
Wednesday, 4 February 2026
The Middle East and North Africa has emerged as the world’s second fastest-growing wellness real estate market, overtaking Europe as global investors increasingly prioritise quality of life, health, and wellbeing in property decisions.
Key Highlights:
- MENA’s wellness real estate market is expanding at over 22% annually, ranking second worldwide.
- The region trails only Latin America–Caribbean and outpaces Europe in growth momentum.
- Global wellness real estate is projected to reach $1.1 trillion by 2029.
- Dubai has positioned itself as the regional hub for wellness-focused luxury developments.
- Buyers are redefining luxury, prioritising health, wellbeing, and connection to nature.
- Wellness-led communities integrate bio-living features, natural materials, and green spaces.
- Advanced air and water purification systems and circadian lighting are shaping modern homes.
- Two investor profiles dominate the market: lifestyle-focused long-term buyers and strategic medium-term investors.
- Both segments are quality-driven and willing to pay a premium for wellness-centric assets.
- Innovation-led luxury projects are strengthening Dubai’s reputation as a forward-thinking global destination.
