MENA Leads Global Surge in Branded Residences as Dubai Strengthens Its Global Dominance
Wednesday, 15 October 2025
The Middle East and North Africa (MENA) region has emerged as the global frontrunner in branded residential development, accounting for the largest share of new global signings. With Dubai at the helm, the region continues to set benchmarks in luxury, innovation, and lifestyle-led real estate.
Key Highlights:
- MENA Tops Global Market: The region accounts for 36% of new branded residence signings, surpassing all other regions worldwide.
- Dubai Leads Globally: With nearly 160 branded projects (completed and upcoming), Dubai outpaces global hubs like Miami, New York, and London.
- Strong Pipeline: MENA hosts 99 completed projects and 241 in the pipeline, representing 25% of the global total.
- UAE Takes the Lead: The UAE tops the region with 201 projects, followed by Saudi Arabia (43) and Egypt (32).
- Rise of Standalone and Fashion-Branded Projects:
- Standalone developments represent 31% of completed and 51% of pipeline projects, higher than the global average.
- Fashion brands dominate the non-hotel segment, accounting for 51% of projects—nearly double the global average.
- Top Operators:
- Fairmont leads with 19 branded residential schemes across the region.
- De Grisogono ranks fourth with 8 projects, while Nobu enters the market with 6 developments.
- GBR Expands Regional Presence: Global Branded Residences (GBR) opens its Dubai office to strengthen partnerships and provide localized expertise.
- Visionary Growth: Driven by strategic planning, lifestyle appeal, and sustained demand, the MENA region is redefining the future of luxury living.
