Gulf homebuyers adopt value-driven approach in 2026 property market

Tuesday, 17 February 2026

Property buyers across the Gulf are maintaining strong demand in 2026 while shifting toward a more analytical, value-focused strategy that prioritises trusted developers, resilient communities and long-term income potential.

Key Highlights:

• Transaction volumes remain strong across Gulf markets, particularly in Dubai.
• Buyers adopting a more measured and research-driven decision-making process.
• Increased focus on prime locations and reputable developers.
• Greater emphasis on escrow compliance, delivery timelines and construction-linked payment plans.
• Preference for established, well-planned communities with proven demand.
• Rising interest in predictable rental yields and sustainable income streams.
• Smaller apartments and well-priced townhouses in connected areas remain active.
• Investors prioritising long-term holding strategies over short-term trading.
• Strong rental performance across Dubai supports income-focused investments.
• Market reflecting maturity, resilience and a shift toward sustainable growth fundamentals.
• Continued confidence in the UAE and wider Gulf as stable living and investment destinations.