Dubai Leads Global Branded Residences Market with 160% Growth
Tuesday, 8 July 2025
Dubai has positioned itself as the global capital for branded residences, achieving 160% growth in the sector over the last decade. In 2024 alone, the city recorded over 13,000 branded unit sales worth Dh60 billion, driven by lifestyle-focused developments, premium brand partnerships, and a business-friendly environment.
Key Highlights:
Strong Market Growth
- 160% increase in branded residence developments in 10 years
- 13,000+ branded units sold in 2024, a 43% rise from 2023
- Total transaction value: Dh60 billion (8.5% of all real estate deals)
Future Outlook and Price Premiums
- 140 new branded projects expected by 2031
- Buyers paying 40%–60% premium over non-branded properties in the same area
Brand Partnerships Diversify the Sector
- Traditional hospitality: Ritz-Carlton, Four Seasons
- Fashion: Armani, Missoni
- Automotive: Bugatti, Bentley, Mercedes-Benz
- Lifestyle and entertainment: Cipriani
Dubai’s Global Competitive Advantage
- More affordable than Miami (Aston Martin Residences at Dh25,000/sq.ft)
- High-end options like Bvlgari Residences at Dh10,500/sq.ft
- Bugatti Residences with a 237% premium still attract global demand
- London’s branded market hampered by higher taxes and regulations
Investor-Friendly Policies
- 100% foreign ownership
- Zero income tax
- Long-term Golden Visa access
- High liquidity and sustainable long-term growth
Leading Developers in Dubai
- Binghatti (Bugatti Residences)
- Arada (Armani Beach Residences)
- Select Group (Six Senses Residences)
- Master planners like Emaar, Nakheel, and Meraas building entire brand-centric districts
Expert Commentary
“High-net-worth buyers are no longer just looking for property. They’re investing in lifestyle, brand value, and long-term growth. Dubai offers all three.” — Christopher Cina, Betterhomes
