GMG Unveils Premium Luxury Home Concept in the UAE

Wednesday, 5 November 2025

GMG, a global well-being company, has announced the launch of Modora, a sophisticated luxury home concept that further strengthens the group’s presence in the UAE’s interiors and lifestyle retail market. The introduction of Modora coincides with the first anniversary of the creation of GMG’s dedicated Home division — marking a major achievement in the company’s ongoing retail diversification strategy.

Since launching its Home division in 2024, GMG has rapidly established a curated portfolio tailored to the UAE’s increasing demand for high-quality design, expert craftsmanship, and innovative lifestyle experiences. The addition of Modora reflects GMG’s continued investment in sectors that support the nation’s thriving non-oil economy and enhance the local retail landscape.

Driven by strong residential development and a design-focused consumer audience, the UAE’s interiors and furnishings market is on a significant growth trajectory. With the home decor segment steadily expanding and the home-furniture market valued at $2.19 billion in 2024, the sector continues to contribute to the UAE’s dynamic lifestyle economy. GMG also notes that the premium interiors segment Modora targets is valued at approximately $3.7 million, with projections exceeding $5.7 million by 2033.

Modora introduces a refined product range across bedrooms, living spaces, dining areas, tables, rugs, glassware, and home accessories — merging modern craftsmanship with timeless aesthetics. Designed to elevate living environments in the UAE, the brand aligns with GMG’s mission to promote innovation, support local talent, and deliver exceptional lifestyle solutions for customers.