Al Jurf Emerges as Abu Dhabi’s Next Iconic Beachfront Destination
Monday, 21 July 2025
Al Jurf, nestled between Dubai and Abu Dhabi along Sheikh Zayed Road, is fast becoming one of the UAE’s most sought-after coastal addresses. With a natural reserve backdrop, soaring property values, and the launch of Jacob & Co. Beachfront Living by Ohana, Al Jurf is reshaping luxury real estate and beachfront investment in the capital.
Key Highlights:
- Strategic Location:
- Positioned along Sheikh Zayed Road, offering easy access to Dubai and Abu Dhabi
- Minutes from Palm Jebel Ali, Al Maktoum International Airport, Zayed International Airport, and Disneyland Abu Dhabi
- Strong Market Fundamentals (2025):
- Residential prices in Abu Dhabi up 7.2% annually (ValuStrat Q1 2025)
- Villa prices rose 9.7%, apartments 4.5%
- Dh25.3B total real estate transaction value in Q1 2025 (ADREC)
- Luxury transactions above Dh10M dominate Dh6.3B in deals
- Rental yields: 8.3% (apartments), 6.7% (villas)
- Luxury Development Spotlight:
- Jacob & Co. Beachfront Living by Ohana launched in Al Jurf
- 457 premium residences: apartments, penthouses, sky mansions, beachfront villas
- Features: private beach access, sea views, and Jacob & Co. design ethos
- Combines nature, exclusivity, and investment appeal
- Rising Demand for Branded Residences:
- Abu Dhabi sees 4x increase in branded residential launches in 2025
- High-end brands (Jacob & Co., Elie Saab) influencing buyer trends and price premiums
- Developer Insight:
- Ohana CEO: “Al Jurf offers long-term value with limited new supply”
- COO: “Today’s buyers want place-based, nature-integrated living”
