Dubai Leads Global Branded Residences Market with 160% Growth

Tuesday, 8 July 2025

Dubai has positioned itself as the global capital for branded residences, achieving 160% growth in the sector over the last decade. In 2024 alone, the city recorded over 13,000 branded unit sales worth Dh60 billion, driven by lifestyle-focused developments, premium brand partnerships, and a business-friendly environment.

Key Highlights:

Strong Market Growth

160% increase in branded residence developments in 10 years
13,000+ branded units sold in 2024, a 43% rise from 2023
Total transaction value: Dh60 billion (8.5% of all real estate deals)

Future Outlook and Price Premiums

140 new branded projects expected by 2031
Buyers paying 40%–60% premium over non-branded properties in the same area

Brand Partnerships Diversify the Sector

Traditional hospitality: Ritz-Carlton, Four Seasons
Fashion: Armani, Missoni
Automotive: Bugatti, Bentley, Mercedes-Benz
Lifestyle and entertainment: Cipriani

Dubai’s Global Competitive Advantage

More affordable than Miami (Aston Martin Residences at Dh25,000/sq.ft)
High-end options like Bvlgari Residences at Dh10,500/sq.ft
Bugatti Residences with a 237% premium still attract global demand
London’s branded market hampered by higher taxes and regulations

Investor-Friendly Policies

100% foreign ownership
Zero income tax
Long-term Golden Visa access
High liquidity and sustainable long-term growth

Leading Developers in Dubai

Binghatti (Bugatti Residences)
Arada (Armani Beach Residences)
Select Group (Six Senses Residences)
Master planners like Emaar, Nakheel, and Meraas building entire brand-centric districts

Expert Commentary

“High-net-worth buyers are no longer just looking for property. They’re investing in lifestyle, brand value, and long-term growth. Dubai offers all three.” — Christopher Cina, Betterhomes