Why Fujairah Is a Rising Travel Star in the UAE

Thursday, 24 July 2025

When most people think of travel in the UAE, cities like Dubai and Abu Dhabi instantly come to mind. But there’s another gem tucked between the mountains and the sea—Fujairah. Known for its stunning natural beauty, rich history, and laid-back vibe, Fujairah is quickly emerging as a must-visit destination for both residents and tourists. Although it has faced tough competition in recent years, industry experts and locals agree that Fujairah has immense untapped potential—and it’s only just beginning to shine.

Table of Contents

• Raw Natural Beauty: Mountains Meet the Sea
• Adventure on and Under the Water
• A Treasure Trove of History and Culture
• Peaceful, Unpretentious & Authentic
• Growing Hospitality Scene
• Improving Infrastructure & Tourism Strategy
• Why Now Is the Right Time to Visit
• Frequently asked questions

1. Raw Natural Beauty: Mountains Meet the Sea

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Unlike the sandy desert landscape of the western UAE, Fujairah boasts a dramatically different environment. With the Hajar Mountains on one side and the Indian Ocean on the other, Fujairah offers an unmatched combination of rugged terrain and tranquil beaches.

Top scenic spots include:

• Wadi Wurayah National Park: A protected area with waterfalls, wildlife, and hidden hiking trails.
• Al Aqah Beach: A peaceful shoreline perfect for swimming, kayaking, or simply relaxing.
• Snoopy Island: A popular snorkeling and diving site known for its clear waters and coral reefs.

This unique setting has made Fujairah a favorite for eco-tourism and nature enthusiasts who want to escape the crowds of urban hubs.

2. Adventure on and Under the Water

Fujairah is a diver’s dream. Its location along the Gulf of Oman means the waters are cleaner and clearer than those on the western coast of the UAE. Scuba diving, snorkeling, and deep-sea fishing are among the top activities that bring adventure seekers to its shores.

Whether you’re a beginner or an expert, you’ll find plenty of certified dive centers near Al Aqah and Dibba. Popular dive sites such as Martini Rock and Shark Island offer vibrant marine life and underwater experiences that rival international destinations.

3. A Treasure Trove of History and Culture

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While many overlook Fujairah’s cultural offerings, the emirate is actually home to the highest number of historic forts and ancient mosques in the country. Unfortunately, this rich heritage remains under the radar for many international visitors.

Key historical landmarks include:

• Fujairah Fort: One of the oldest and largest castles in the UAE, dating back to the 16th century.
• Al Bidyah Mosque: The oldest known mosque in the Emirates, built with mud and stone over 500 years ago.
• Bithnah Fort: A strategically placed fortress that once guarded important trade routes.

Locals like Patrick Antaki, general manager of Le Méridien Al Aqah, have long advocated for greater awareness of Fujairah’s heritage. “We still have a lot of work to do, and I would like to unleash that potential,” he said, highlighting the underdeveloped state of tourism infrastructure despite the emirate’s cultural richness.

4. Peaceful, Unpretentious & Authentic

What truly sets Fujairah apart is its tranquil atmosphere. Unlike the urban hustle of Dubai or Abu Dhabi, Fujairah moves at a slower pace. The beaches are less crowded, the roads quieter, and the skyline refreshingly low-rise.

Visitors seeking authentic, soul-soothing experiences will find Fujairah ideal for digital detoxes, family retreats, or romantic escapes. It’s one of the few places in the UAE where you can hear waves crash without the background hum of traffic or construction.

5. Growing Hospitality Scene

While tourism development has been slower compared to Ras Al Khaimah, Fujairah is gradually expanding its hospitality offerings. Resorts like Le Méridien Al Aqah Beach Resort, Radisson Blu Al Aqah, and Miramar Al Aqah Beach Resort have long offered a balance of luxury and affordability.

According to Janet Fitzner, General Manager of Radisson Blu, the emirate still needs to ensure tourism demand can keep pace with planned hotel expansions. However, there’s a shared optimism that increased awareness will boost long-term growth.

“We can’t say competition from RAK isn’t affecting Fujairah—it is,” admitted Antaki. “But with rising flight numbers into Dubai and new projects in Al Aqah, Fujairah is getting a fair share of the tourism pie.”

6. Improving Infrastructure & Tourism Strategy

Fujairah’s authorities are now taking active steps to reignite tourism. While domestic travel remains the main focus, there’s growing pressure to expand international appeal. One game-changer could be the upgrade and expansion of Fujairah International Airport, which would open the doors for charter flights and a broader tourist demographic—from budget backpackers to luxury seekers.

As Patrick Antaki points out, “A charter flight brings in that breadth of guests, from budget to luxury.” Enhancing connectivity will be key to Fujairah reaching its full potential.

7. Why Now Is the Right Time to Visit

Fujairah is still a relatively undiscovered gem, which makes now the perfect time to visit—before the crowds arrive. With its combination of natural wonders, cultural depth, and hospitality, it’s ideal for eco-conscious travelers, UAE residents looking for a weekend away, and international tourists wanting a different UAE experience.

As development continues, more curated experiences, improved access, and destination marketing will likely bring Fujairah the recognition it deserves.

Fujairah may have faced challenges in the shadow of RAK and the mega-cities, but it’s far from being forgotten. With unmatched scenery, authentic charm, and an emerging infrastructure, Fujairah is poised to become the next big name in UAE tourism.

Whether you’re diving with turtles off Snoopy Island, exploring centuries-old forts, or enjoying a peaceful sunrise by the beach, Fujairah offers something that’s getting harder to find—authentic, serene, and soulful travel.