Branded Residences in Dubai: Why Celebrities Are Buying In!

Tuesday, 13 May 2025

Dubai has always been a playground for the rich and famous. From luxury cars and sky-high penthouses to private islands and gold-dispensing ATMs, it’s a city where extravagance isn’t just welcome — it’s expected. In recent years, a new trend has captured the attention of global elites: branded residences. These ultra-luxurious properties, developed in collaboration with iconic fashion houses, hospitality giants, and even automotive brands, are redefining high-end living. And it’s no surprise that celebrities are buying in.

What Are Branded Residences?

Branded residences are high-end residential properties that carry the name, design ethos, and service standards of a well-known brand. Think Armani, Bugatti, Versace, or Dorchester Collection — names that instantly evoke style, prestige, and exclusivity. These residences are typically managed by luxury hotel operators or in partnership with fashion or lifestyle labels, offering buyers a seamless blend of premium real estate and five-star service.

Table of Contents

• Mercedes-Benz Places by Binghatti
• Burj Binghatti Jacob & Co Residences
• Bugatti Residences by Binghatti
• Aeternitas by Franck Muller
• Six Senses Residences Dubai Marina
• Kempinski Residences The Creek
• DAMAC Bay by Cavalli
• Armani Beach Residences
• Karl Lagerfeld Villas
• Regent Residences – Sankari Place
• Why Celebrities Love Branded Residences in Dubai
• Frequently asked questions

Top Branded Residences in Dubai

1. Mercedes-Benz Places by Binghatti

A fusion of cutting-edge German engineering and futuristic design, Mercedes-Benz Places is a visionary project in Downtown Dubai. Developed by Binghatti, this $1 billion tower will house 150 elite residences including duplexes and triplexes, each featuring private pools and tech-driven mobility solutions.

• Developer/Brand: Binghatti x Mercedes-Benz
• Types: 2–6 bed apartments, duplexes & triplexes
• Location: Downtown Dubai
• Completion: Q4 2026

2. Burj Binghatti Jacob & Co Residences

Merging horology and architecture, this skyscraper in Business Bay is set to be among the tallest residential buildings globally. Inspired by the intricate beauty of Jacob & Co timepieces, it features luxury apartments and five iconic penthouses including styles like Fleurs De Jardin and Billionaire.

• Developer/Brand: Binghatti x Jacob & Co
• Types: 2, 3, and 5-bed units
• Location: Business Bay
• Completion: Q2 2026

3. Bugatti Residences by Binghatti

Automotive brilliance meets architectural luxury in this Business Bay development. With 182 residences including ultra-exclusive Sky Mansions, Bugatti Residences celebrate speed, innovation, and elite craftsmanship.

• Developer/Brand: Binghatti x Bugatti
• Types: 2–4 bed apartments and mansions
• Location: Business Bay
• Completion: Q4 2025

4. Aeternitas by Franck Muller

Rising from Dubai Marina, Aeternitas is a towering tribute to timeless luxury. In partnership with Swiss watchmaker Franck Muller, London Gate is bringing 649 lavish residences, including designer apartments, villas, and a crown-jewel penthouse.

• Developer/Brand: London Gate x Franck Muller
• Types: 1–3 bed apartments, villas, mansions
• Location: Dubai Marina
• Completion: Q2 2027

5. Six Senses Residences Dubai Marina

For wellness enthusiasts, this 122-storey tower by Select Group offers a lifestyle focused on health, relaxation, and luxury. From sky mansions to wellness sanctuaries, residents enjoy signature services by Six Senses.

• Developer/Brand: Select Group x Six Senses
• Types: Luxury apartments, penthouses, sky mansions
• Location: Dubai Marina
• Completion: TBD

6. Kempinski Residences The Creek

A riverside retreat combining Swiss precision with European hospitality, Kempinski Residences offers expansive lofts and duplexes along Dubai Creek, with views of the Burj Khalifa and Ras Al Khor.

• Developer/Brand: Swiss Property x Kempinski
• Types: 1–4 bed apartments and duplexes
• Location: Al Jaddaf
• Completion: Q3 2025

7. DAMAC Bay by Cavalli

Fashion-forward living by the sea — this is what DAMAC Bay by Cavalli promises. Located in Dubai Harbour, this resort-style residence dazzles with Cavalli-designed interiors and private beach access.

• Developer/Brand: DAMAC x Cavalli
• Types: 1–5 bed apartments and duplexes
• Location: Dubai Harbour
• Completion: Q3 2027

8. Armani Beach Residences

Elegance reaches its peak at Armani Beach Residences. Crafted by Arada and designed by Japanese architect Tadao Ando, this Palm Jumeirah development offers minimalist, ultra-premium homes with a private beach and Armani’s legendary design sensibility.

• Developer/Brand: Arada x Armani
• Types: 2–5 bed apartments & penthouses
• Location: Palm Jumeirah
• Completion: Q4 2026

9. Karl Lagerfeld Villas

Located in Meydan, these villas are a nod to 18th-century Parisian charm reimagined through the iconic lens of Karl Lagerfeld. With just 51 residences, this project is as exclusive as it gets, complete with a private clubhouse and lush green spaces.

• Developer/Brand: Taraf Holding x Karl Lagerfeld
• Types: 5–7 bed villas
• Location: Meydan District 11
• Completion: Q2 2027

10. Regent Residences – Sankari Place

An architectural gem in Marasi Marina, this twin-tower development by Regent and Sankari Properties features 63 full-floor residences and 10 ultra-luxurious floating homes — a global first.

• Developer/Brand: Sankari Properties x Regent
• Types: 3–5 bed apartments, floating villas
• Location: Business Bay
• Completion: Q4 2027

Why Celebrities Love Branded Residences in Dubai

1. Status Symbol & Global Recognition

Owning a branded residence in Dubai isn’t just about real estate — it’s about prestige. When you buy into a name like Bulgari or Bugatti, you’re aligning yourself with a global lifestyle brand. For celebrities who already live in the spotlight, it’s a natural extension of their luxury-driven image.

2. Top-Tier Privacy and Security

Privacy is a major concern for high-profile individuals, and branded residences in Dubai are designed with this in mind. Gated entries, private elevators, discreet staff, and tight security protocols make these properties a haven for celebrities seeking peace away from the paparazzi.

3. Ultra-Luxurious Amenities

From rooftop infinity pools to private beaches, world-class spas, in-house Michelin-star restaurants, personal butlers, and valet services — branded residences offer a lifestyle most people only dream of. These amenities aren’t just perks; they’re essentials for celebrity residents who are used to top-tier living.

4. Global Investment Appeal

Dubai’s property market has consistently attracted global investors, and branded residences add an extra layer of appeal. With limited supply and high demand, these properties tend to retain — and grow — their value, making them not just indulgent homes but smart investment assets.

5. Custom Design & World-Class Interiors

Many branded homes come with interiors designed by the brand itself. For example, Armani Residences at the Burj Khalifa reflects Giorgio Armani’s signature minimalist elegance, while Versace-branded interiors boast bold patterns and opulence. Celebrities who are deeply attuned to style appreciate this seamless blend of real estate and fashion.

6. Exclusivity and Limited Availability

Scarcity drives desirability. These residences are often limited in number, adding to their elite appeal. Celebrities are drawn to properties that feel rare and unmatched — homes that few others can claim to own.

Dubai’s branded residences aren’t just places to live — they’re lifestyle statements. For celebrities and ultra-high-net-worth individuals, they offer an irresistible combination of privacy, style, and world-class service in a city that never stops dazzling.

As Dubai continues to attract global talent, investors, and trendsetters, the demand for branded homes is only expected to rise. Whether it’s a fashion-forward penthouse or a car-inspired sky villa, one thing is certain: celebrity living in Dubai is reaching new heights — and it’s wearing a designer label.